Designing A Product And Operation Procedures - 1551 Words

In terms of future career, the case study equips me with the knowledge necessary to design a product and operation procedures that brings the best out of the entity by offering consumers non-compromised products and services. Value adding draws the difference between the best organizations and those that are lagging behind. Today, technology is a highly essential element of the business setting. It changes with every wake and consumers would like to know that their favourite entity is doing enough to stay at pace with current trends and ensuring their convenience. Through value adding procedures such as building a brand and ensuring consumer convenience, a company is able to create daylight between itself and competitors. The role of†¦show more content†¦Other projects where I can manifest my knowledge in as far as adding value is concerned are projects related to boosting consumer loyalty and building a good market share. Therefore, it is imperative that I don’t look at the case study as something that comes and go, but as something that provides me with knowledge necessary to handle future projects that I might encounter in the course of my studies. What I have learnt since the first case study and how I would have improved the learning experience? From the first case study, I have learnt various elements of the external and internal business surrounding. In terms of external environment, what stands out is the significance of external environment scanning in the day-to-day entity operation. What stands out in as far as the internal environment is concerned is the role that adding value plays in the modern business. What I would have done differently during the process is an analysis of more organizations and industries. Conclusion drawn from a wider scope of information sources is more reliable. Therefore, an improvement to the earning experience would significantly involve increasing the number of organizations and industries covered. Other learning would involve direct interaction with experts in the field of external environment scanning and adding value. This will avail a more practical overview of the two. Conclusion

The Monroe Doctrine And The United States Of America

Since the early 1800’s the history of the world has been greatly influenced by the young nation of the United States of America. One of the earliest forms of this influence came on Dec. 2, 1823 in President James Monroe’s annual message to congress. In his address, he outlined his beliefs on keeping European powers out of Latin America for the good of the US. This section of his speech became known as The Monroe Doctrine. About 80 years later, President Theodore Roosevelt built on top of the ideas in the Monroe Doctrine in his address to congress on Dec. 6, 1904. This is known as The Roosevelt Corollary to the Monroe Doctrine, in which he describes his intentions of keeping the sovereignty of Latin American nations by force if necessary. Although Roosevelt directly links his ideas to the Monroe Doctrine, along with its similarities it also has a few key differences. During his address President Monroe stated, â€Å"†¦we should consider any attempt on their p art to extend their system to any portion of this hemisphere as dangerous†. Referring to European nations interfering in Latin America, this shows his intentions during his speech; the countries of Latin America are all in the very early stages of their independence and are vulnerable to being taken over. Due to their position in proximity to the US, having a European nation in power would directly put the US in danger. Monroe however had a problem, at the time he did not have any way to back up his words. The US didShow MoreRelatedHistorical Significance of the Monroe Doctrine Essay1192 Words   |  5 Pages President James Monroe declared â€Å"In the discussions to which this interest has given rise and in the arrangements by which they may terminate the occasion has been judged proper for asserting, as a principle in which the rights and interests of the United States are involved, that the American continents, by the free and independent condition which they have as sumed and maintain, are henceforth not to be considered as subjects for future colonization by any European powers,† on December 2, 1823Read MoreMonroe Doctrine Essay1607 Words   |  7 PagesThe Monroe Doctrine James Monroe was born in 1758 in Westmoreland County, Virginia. He attended school until the age of sixteen. He then entered the College of William and Mary (Sauer, 2000, p. 233). Monroe enlisted in the army during the Revolutionary War and at the age of eighteen he became lieutenant. He served under Washington and he was later made a captain for his efforts in the battle at Trenton, New Jersey, where he was wounded in the shoulder. From then on Monroe was active inRead MoreHistory Of The Monroe Doctrine Of 1823 Essay1076 Words   |  5 Pages The History of the Monroe Doctrine of 1823 Israel Cordero Central High School November 9, 2015 3rd Period â€Æ' Abstract The Monroe Doctrine had a great impact due to its strict policy towards the European powers. It wanted to keep the U.S. trade safe from European powers and colonization. Without this important doctrine/document the Europeans would have most likely colonized, interfered with, and disrupted the western hemisphere and also the trade systems connected with them. The U.S. also wouldRead MoreMonroe Doctrine1660 Words   |  7 PagesMonroe Doctrine The Monroe Doctrine can be considered as the United States first major declaration to the world as a fairly new nation. The Monroe Doctrine was a statement of United States policy on the activity and rights of powers in the Western Hemisphere during the early to mid 1800s. The doctrine established the United States position in the major world affairs of the time. Around the time of the Napoleonic Wars in the 1820s, Mexico, Argentina, Chile and Colombia all gained their independenceRead MoreEssay about Foreign Policy - Roosevelt Corollary1109 Wo rds   |  5 Pagesaffected American foreign policy. It was in sharp contrast to the Monroe Doctrine, put in place to stop foreign intervention with the American continents. In 1823 President Monroe implemented US policy that stated European powers were not allowed to colonize or interfere with the newly budding United States or the Americas. In 1904 President Roosevelt expanded upon this policy in response to European intervention with Latin America. This policy became known as the Roosevelt Corollary. The documentRead MoreThe Political Affairs Of Latin America925 Words   |  4 PagesThe United-States has always had a major impacting role in the political affairs of Latin America. Since the dawn of the Monroe Doctrine of 1823, the U.S. has taken a firm and direct stance when dealing with the continent to ensure that its [United States] interests are always upheld. This being said, the U.S. uses formal and informal manipulation and intervention to ensure that Latin American governments are compatible with U.S. interests. This dates back, as previously said, to the time of theRead More1.President Monroe Believed That The United States Had1470 Words   |  6 Pages1. President Monroe believed that the United States had earned their independence and that European powers had no right to intervene or try to rule to U.S. The Monroe Doctrine was essentially President Monroe telling Europe that the United State was independent and that the U.S. would not have conflicts with them if Europe did not try to overpower them and dictate their country. Monroe told the European powers that the future role they played in the Western Hemisphere is that they were to treat theRead More The Process of Making the Monroe Doctrine Essay855 Words   |  4 PagesThe Process of Making the Monroe Doctrine United States president Theodore Roosevelt announced the Roosevelt Corollary, an addendum to the 1823 Monroe Doctrine, in response to European nations that were trying to force Venezuela to repay its debts. Roosevelt threatened to send naval ships to Venezuela if those nations sought to forcibly collect the debt. Stability must be preserved, Roosevelt said in his 1904 annual message to Congress, even if it requires an â€Å"exercise of international policeRead MoreDefensive Foreign Policies865 Words   |  4 Pagesstages of the political United States, between 1789 and 1825, foreign policy was controversial with the popular demand of the American people. The foreign policy was primarily acts of neutrality and refusal to be involved with European affairs that came out of a defensive reaction to perceived threats from Europe. Two of these policies in include Washington’s Proclamation of Neutrality and the Monroe Doctrine. Both of these policies expressed the neutrality of the United States in European affairs andRead MoreRoosevelts Corollary to the Monroe Doctrine Essay1103 Words   |  5 Pagescorrupted the Monroe Doctrine’s â€Å"benevolent intent,† it is worth considering whether or not the Monroe Docterine was as benevolent as the unnamed professor seems to suggest. Professor X considers Monroe’s 1823 Doctrine an act of benevolence, in which an increasingly dominant world power generously extends protection over its continental neighbors. Yet the Professor ignores the inherently imperialistic subtext that is contained within the Doctrine, and thus his comparison of the Monroe Doctrine to the

What will the situation for renewable energy in Europe be in 2030 Free Essays

Since the beginning of the twenty-first century and even a bit before that, great technological advances have been made which are allowing more and more to extract energy out of naturally occuring phenomenons. These include for example sunlight, wind, rain, tides, waves, and geothermal heat. The use of non-renewable energies such as fossil fuels is politically and economically defined just as the use of renewable energies are. We will write a custom essay sample on What will the situation for renewable energy in Europe be in 2030? or any similar topic only for you Order Now Even though some more environmentally-friendly option might be available to us through renewable energies, our government might still choose to keep using non-renewable energies that are threatening to the environment such as fossil fuels, for political or economical reasons (the two being usually co-dependent). As citizens, it is out of our power which of those two energies our leaders decide to consume first. The fact that renewable energies might be readily available does not necessarily mean that they will be used. However, the political and economical reasons that can be behind the reason of a choice like this are out of the scope of this essay. The way Europe will use renewable energies in the future and in 2030 will depend on many factors. First of all, technology plays a vital role in this, as without it, renewable energies could not be extracted from the energy sources, or they could but with very little efficiency. The more advanced the technology the more likely we are to turn to renewable energies for our energy needs. In order for this to be worthwhile, the production cost of the used technologies must be much lower than the value of energy that will be extracted with them. Some of the currently used equipment used to extract energy from the environment are very expensive and must assure an interesting return on investment before anyone will consider using them. Let’s take the example of wind turbines. The usual 2 megawatt commercial turbine costs around 3 million euros per piece, even though they get cheaper all the time. Considering an annual mean speed of wind of 5 meters per second (pretty low), the traditional 2MW wind turbine will give a return on investment of 3. 8% after a year. This means that there is gonna be profit already less than a year after installation. The average lifespan of wind turbines being around twenty years, the return on investment at the end of that period is very profitable. We can understand why Europe has more than one hundred thousand wind turbines in 2013. In 2013 wind turbine generated electricity is providing more than 8% of the European electricity consumption. A European Environment Agency report shows that wind turbine generated electricity could exceed by three times Europe’s expected demand of electricity in 2020. This shows that the capacity of electricity production with the use of renewable energies is practically illimited, and that by using only wind turbines (provided more are installed) we can easily provide enough electricity to all of earth’s inhabitants. And this is only through one source of renewable energy (wind). It is important to remember, though obvious, that the amount of wind plays an important role in wind turbine electricity production. That means that windy places with less potential capacity in terms of watts (usually holding less turbines) can produce more electricity than places that hold more turbines but on which there is little wind. Indeed, in 2011, Spain had more electricity production through wind turbines than Germany. This shows that with renewable energies, there is more than the machine we are using. The environmental condition has to be there as well, and so in the case of an unprobable geological event, some of our means of gathering renewable energies might be rendered inefficient and costly. When it comes to sun and wind, there is little to worry about though. On another aspect, the way humans will relate to nature in the future is also a very big factor of our future use or lack of use of renewable energies. Are we going to constantly grow more respectful of nature of less respectful of nature? In 2030, what will be more important for us, preserving a clean earth for our future generations or being willing to trade hurting the planet for cash? As mentioned earlier, there may be dozens of political considerations that get in the way of those decisions, and that us as citizens, are not even aware of. However, considering that our technology becomes constantly more efficient and cheaper, the most logical course of action would be that we begin to use it more and more in every area of our life, including in the extraction of renewable energies. To conclude, there is very little doubt that the situation in Europe concerning renewable energies will have improved much from today. The rate at which technology has evolved in the past years, the rate at which wind turbines and other ecological equipments have been implanted, can only promise a greener future. The numbers are also very encouraging and reassuring, as they seem to show that with the right technology we can almost unlimitedly extract renewable energies. As the amount of non-renewable and polluting energies will be scarce by 2030, we will be forced to put to use the solutions that we have already found. On top of this, as the people who used to have all of the non-renewable ressources do not have it anymore, they no longer either have the money that went along with it. And without the money, their influence on politicians and governments will be gone as well. Instead, it is likely that the wind turbines, the solar cells, the hydroelectric turbines, and the other devices will be paid and installed by all of us, and then the profit will equally get back to all of us. How to cite What will the situation for renewable energy in Europe be in 2030?, Papers

Customers Believe on Company Advertising or Online Reviews

Question: What Do Customers Believe More- Company Advertising or Online Reviews? Answer: Introduction The decision to purchase by a consumer is at the mercy of many factors and belief ranks high up there with them. Be it through company adverting or online reviews, the creation of brand awareness, and attraction of new customers is more or less at the center of any business's daily schedule and this makes more companies look for ways of enhancing consumer beliefs. As a matter of fact, more and more companies are looking to establish with absolute certainty what aspect of the above mentioned is more believable to customers. As such the following question begs: which is more believable to customers? Company advertising or online reviews? There are different facts in this regard, and this paper will outline some of the views that have been put across in association with the above-mentioned forms of marketing in a bid to establish where the customers stand. To answer this question adequately, the following needs to answered: To what extent do consumers depend on either advertising or onl ine reviews when making decisions about their products? Company advertising utilizes many avenues- from traditional to digital to mobile to social media- taking advantage of the marketing communication means of audio or visual in promotion or sale of a product by a business. Company advertising takes various forms currently: advertisements on TV, brand sponsorships, ads in newspapers and magazines, billboards, radios, TV program product placement among others. Worryingly, a few analysts have expressed that when it comes to advertising, people will always look at it with a jaded eye despite the various mediums available. According to a study conducted by a research firm named Lab 42, 76% of the interview population expressed that company advertising is generally "very exaggerated" or "somewhat exaggerated." Further, in a rather particular industry, 87%of the respondents were in agreement that more than half of cleaning advertisements are photoshopped. Besides, in an area that continues to be a part of advertising in the media concerning food products, 96% of respondents expressed that over 50% of weight-related advertisements are photoshopped. These figures are emphasized by the study conducted by the BBB in 2013 outlining the perceptions of customers as per the claims made in ads. Only 3 percent attested to ads being accurate, 19% agreed that ads are very exaggerated, with 21% and 57% expressing that ads were somewhat correct and exaggerated respectively. Online reviews, hugely constituted by the opinions of consumers posted online, has been on the rise over the years with some studies putting forth that more and more customers are relying on the earlier mentioned before making purchase decisions. This has been further contributed to by the recent shift to online shopping by customers. According to a Nielsen online survey carried out in 2013, 68% of the respondents in the inquiry suggested that they trusted consumer opinions posted online (Nielsen.com, 2017). Again, millions have been lured into areas that offer reviews to products for the promise of honesty, trustworthy opinions that is promoted by the online platforms. A report of a survey conducted by power reviews bearing the title The Power of Reviews outlined that approximately 94% percent of shoppers seek reviews despite having come across company advertising in their purchase journey with 86% believing that online reviews are a fundamental aspect of the process of decision-mak ing. Regardless, the danger of manipulations by businesses in an attempt to look good looms (Nielsen.com, 2017). Belief in whatever form of marketing is highly influenced by the amount of information on offer by the kind of marketing in question. In comparison, online reviews offer more information to customers as compared to company advertisements that mainly dwell on the catch from phrase to entice customers in the event the name of the brand is not too huge. An approval of a stranger who seemingly has very little to gain apart from the use of the product is more believable than the word of a company who is not only after promoting the product or brand but also looking to making a profit for the entity. A significant shift from the traditional platform of shopping to the online platform has contributed hugely to this change where it can be safely said that customers believe the online reviews than the company advertising. Online searches are more than ever integrated into our daily lives and this is evidenced by the over trillion searches processed by Google in 2014. This demonstrated the level of reliance people have on online review. There has been a prevalence of review sites on search results for brands and products, and an understanding of this points to how these reviews impact consumers in decision making. The major question asked in the Google review was "when making a major purchase such as an appliance, a smartphone, or even a car, how important are online reviews in your decision making?" There are various reasons attributed to this shift in customer belief in the marketing scene. First, certain commodities have time and time again warranted the second opinion, and therefore customers will not readily fall for what the company advertises. The most affected are the following areas: home services, restaurants, hotels and high priced items. Google. Inc (2017) posits that on overall, 54% of shoppers will not willingly withdraw their wallets without consulting with the reviews posted in different platforms online. In fact, 70% of customers accounted that they were more likely to buy a product if the online review platform they were using provided access to product reviews. This indicates that initial advertising by a company plays a little part in determining whether or not a customer will resort to purchasing a product. Second, it is conceivable to say that consumers believe online reviews because there are significant believable Consumer reviews (nearly 12 times more) than descriptions that come from manufacturers hugely taking the form of advertisements, according to a study of US internet users carried out by online video review site EXPO. Third, online reviews have an advantage over company advertising about the availability of both negative and positive reviews (Greenslade, 2017). This implies that consumer trust will be improved considerably by the negative opinions they read as it acts on credibility. By highlighting the flaws to a product credibility is optimized. Fourth, the manner in which larger public firms control public opinion significantly the flaws of a product through the online reviews lowers the amount of belief that is derived from the customers from the advertisings owing to the amount of money that is spent on such. Some consumers take unfairness and negative view in company a dvertising due to this as they purport dishonesty. Fifth, it is hard to overlook the fact that company advertisements are also doing a lot that enhances the beliefs of the customer in the information they offer towards making a purchase decision. These include the provision of evidence of materials that have been used in coming up with certain products, the performance evidence encompassing the achievements related to the use of the product and test evidence. Other aspects of the customer belief system that is normally worked up by company advertising thus making the numbers that will take the word of the advisors are, to start with, the use emotional ideas. Some user's customers find this more appealing as it touches on the perceived ways that the product will improve a person's life as opposed to an explanation of its features by the online reviews. Unlike company advertising, online reviews provide consumers with a sense of engagement- referred to as customer engagement- between them and the products. This is more pronounced in the latter than in the former. The availability of online review demonstrates the intensity of an individual's participation in and connection with an organization's offerings and organizational activities, which either the customer or the organization initiate. This leaves it more believable than company advertising. Lastly, by advertising companies leave customers with a single option of comparing products based on the wordings of the advertisements, some resorting for the prices range under the notion that you get what you pay for' (King, Racherla Bush, 2014). Online reviews have turned the tables by giving users a myriad of information sources most notably the peer-to-peer information and the unprecedented availability of expert point of view. Power is exerted by existing customers onto future custom ers. Come to think of it, what is more, believable between a catch-phrase and an opinion of a real user (Google. Inc 2017)? Conclusion Despite the facts as mentioned earlier, the question of what is believed more by customers between company advertising and online reviews remains a hard one considering that the question of what is real and what is fake engulfs both platforms of marketing (King, Racherla Bush, 2014). There have been instances where regulating bodies have accused online review sites of misleading the masses. A case example is when the Advertising Standard Authority in Britain alleged that TripAdvisor was misleading its consumers into believing that a majority if not all of its reviews were genuine i.e. were posted by real travelers. To this effect, there's a certain fraction of the populace that expresses differing sentiments towards online reviews. At the same time as they express the reliance on reviews, only 13 percent of consumers believe reviews are "very reliable." In particular, they're wary of business owners. Some 89 percent are privy to the notion that businesses write demeaning, reviews of competitors and 91 percent think business owners post fake, positive reviews of their businesses (Olenski, 2017). Regardless, it is evident that with the craze around online shopping a lot more customers will be utterly reliant on online reviews and constantly believe in it owing to the range of information it provides to the consumer. References Ye, Q., Law, R. and Gu, B., 2009. The impact of online user reviews on hotel room sales. International Journal of Hospitality Management, 28(1), pp.180-182. Sparks, B.A. and Browning, V., 2011. The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6), pp.1310-1323. Greenslade, R. (2017). Advertising undermined by online reviews. [online] the Guardian. Available at: https://www.theguardian.com/media/greenslade/2012/jun/25/advertising-digital-media [Accessed 20 May 2017]. King, R.A., Racherla, P. and Bush, V.D., 2014. What we know and don't know about online word-of-mouth: A review and synthesis of the literature. Journal of Interactive Marketing, 28(3), pp.167-183. Google Inc. (2017). New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews. [online] Moz. Available at: https://moz.com/blog/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews [Accessed 20 May 2017]. Nielsen.com (2017). Under the Influence: Consumer Trust In Advertising. [online] Nielsen.com. Available at: https://www.nielsen.com/us/en/insights/news/2013/under-the-influence-consumer-trust-in-advertising.html [Accessed 20 May 2017]. Olenski, S. (2017). Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/steveolenski/2017/01/31/how-and-why-brands-need-to-differentiate-between-real-vs-fake-news/#7ac9f50d53e9 [Accessed 20 May 2017]. Tuttle, B. (2012). 9 Reasons Why You Shouldn't Trust Online Reviews | TIME.com. [online] TIME.com. Available at: https://business.time.com/2012/02/03/9-reasons-why-you-shouldnt-trust-online-reviews/ [Accessed 20 May 2017].